Privacy Policy

PLEASE READ THIS PRIVACY POLICY CAREFULLY. THIS POLICY DESCRIBES THE WAYS GNOSIS LABS, INC (D.B.A ELECTIVE) OR OUR VENDORS COLLECT, PROTECT, USE AND STORE YOUR PERSONAL INFORMATION. YOU ACCEPT THIS PRIVACY POLICY BY USING OUR PRODUCTS AND SERVICES ON OUR WEBSITE OR THROUGH ANY OTHER MEANS (COLLECTIVELY THE "SERVICES"). We may amend this Privacy Policy at any time by posting a revised version on our website. We will attempt to give a reasonable notice period upon making any changes; however, unless otherwise stated, the revised version will be effective at the time we post it.

1. How Elective collects your information.

1.1. Information you give Elective
If you open an account or use the Elective Services, either directly or through a merchant partner or a third-party platform, we may collect the following types of information:

(i) Personal information - your name, date of birth,Social Security number, address, phone, email, third-party application IDs, and other similar information.

(ii) Financial information - bank account online login information, bank account numbers, bank account details including transaction history, routing numbers and/or debit card numbers and credit card numbers that you link to your Elective account or you give us when you use the Services. Before permitting you to use the Services, we may require you to provide certain information, including but not limited to your date of birth, social security number. We may use this information or other information you provide to verify your identity.

1.2. Information Elective learns from your use
When you visit the Elective website or use the Services, we may collect information sent to us by your computer, mobile phone or any other device. This information may include your IP address, device information including but not limited to identifier, name and type, operating system, location, mobile network information and standard web log information, such as your browser type, traffic to and from our site, the pages you accessed on our website, and any other available information. We may also collect information about your use and interaction with our website, application or the Services. For example, we may evaluate your computer, mobile phone or other access device to identify any malicious software or activity that may affect the availability of the Services. When you use the Services, we may also store information based on your usage history. This includes, but is not limited to, details of your purchases, content you viewed, event information, click stream information, and cookies that may uniquely identify your browser or your account. We may also collect information about you from any contact you have with any of our services or employees, such as, with our customer support team, in surveys, or through interactions with our affiliates.

1.3. Cookies and other tracking technologies
We use various technologies to collect and store information when you use the Services, and this may include sending one or more cookies or device identifiers. We also use these tracking technologies when you interact with the services we offer to our partners, such as advertising services or Elective features that may appear on other sites and in any other manner that we deem necessary for our business purposes, such as:

(i) Site Operations: Enabling features that are necessary for providing you the Services on our site, such as identifying you as being signed in, tracking content views, remembering your preferences, and the number of times you have been shown an advertisement.

(ii) Analytics: Allowing us to understand how our Services are being used, track site performance, and make improvements.

(iii) Personalized advertising: Delivering tailored advertising based on your preferences or interests across services and devices, and measuring the effectiveness of advertisements.

You can learn more about ad-serving companies and the options available to limit their collection and use of your information by visiting the websites for the Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Digital Advertising Initiative. Similarly, you can learn about your options to opt out of mobile app tracking by certain advertising networks through your device settings and by resetting the advertiser ID on your Apple or Android device.

Please note that opting out of advertising networks services does not mean that you will not receive advertising while using our Services or on other websites, nor will it prevent the receipt of interest- based advertising from other companies that do not participate in these programs. It will, however, exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms. Note that if you delete your cookies, you may also delete your opt-out preferences.

1.4. Information obtained from third parties
We may also obtain information about you from third parties such as credit bureaus and identity verification services. If you apply for a payment plan with Elective, we will obtain consumer reports from consumer reporting agencies related to you at the time of your collection and periodically throughout the term of your plan, as well as in connection with the use of any other services that we offer or that you may obtain from us (including financial management services and the Elective marketplace).

2. How Elective protects your information.

2.1. Safety policies.
Elective stores and processes your information maintaining physical, electronic and procedural safeguards. We maintain physical security measures to guard against unauthorized access to systems and use safeguards such as firewalls and data encryption. We enforce physical access controls to our buildings, and we authorize access to personal information only for those employees or agents who require it to fulfill the responsibilities of their jobs.

3. How Elective uses your information.

3.1. To improve our service
Elective uses information to perform and improve our services, contact you, conduct research, and provide anonymous reporting for clients. For example, we may use information to provide customer service and support, process transactions, resolve disputes, collect payments, prevent illegal activities, customize the Services, reduce risk to all parties involved in our transactions, and verify the accuracy of information.

3.2. To serve relevant marketing to you
We may use information to deliver targeted marketing, service update notices, and promotional offers based on your communication preferences. We may combine your information with information we collect from other companies and use it to improve and personalize the Services, content, and advertising.

4. How Elective shares your information.

4.1. For our everyday business purposes
We share your personal information with employees, affiliates, vendors, partners, merchant partners, marketing providers, and third parties as required to offer the Elective Services, including but not limited to Very Good Security, Inc. This includes, but is not limited to, processing transactions, maintaining your account, offering or servicing loans, offering other financial services, responding to court orders and legal investigations, litigation purposes, and complying with audits or other investigations. We also engage the following types of service providers to perform functions on our behalf: marketing providers, billing and collection providers, auditing and accounting firms, professional services consultants, providers of analytics services, security vendors, and IT vendors. Occasionally, these service providers may also collect data directly from you and their privacy policies may also apply. Elective will not share your financial information collected under Section 1.1 of this Privacy Policy with any third party unless required by law or valid court order.

4.2. When required by law
We will share your information with any party when required by law or by a government request to do so or to combat fraud or criminal activity.

4.3. With our merchant partners to provide personalized offers
We may share your information with merchants you interact with using Elective for marketing, if you consent or as permitted by law. By creating a Elective account, you consent to Elective sharing your information with merchants you use the Elective Services with, for those merchants to market to you. We do this to help merchants personalize services and offers, so you can have a better experience. You're able to revoke your consent at any time by following the steps below. If you choose to do so, we will stop sharing your information with merchants from that point onward, except as necessary to complete transactions you initiate. To revoke your consent to information sharing with merchants for marketing, you can do so by contacting us at

5. What are your options?

5.1. Notifications
If you no longer wish to receive notifications about our Services, you may change your notification preferences by emailing Alternatively, you may be able to indicate your preference by logging into your account and adjusting your preferences or by following the directions provided with the communication. Elective reserves the right to close or limit access to your account should you opt out of the crucial notices that are required to perform the Elective Service. You are still responsible for any amounts due to Elective even if we close or limit access to your account.

5.2. SMS messaging
You can opt out of receiving SMS messages by emailing Alternatively, you may be able to indicate your preference by logging into your account and adjusting your preferences or by following the directions provided with the communication. Again, Elective reserves the right to close or limit access to your account should you opt out of the crucial notices that are required to perform the Elective Service. You are still responsible for any amounts due to Elective even if we close or limit access to your account.

5.3. Access your information
You can review and edit your personal information at any time by logging in to your account or by contacting us at You can also request to close your account if you do not have an active plan by contacting us at If you close your Elective account, we will mark your account in our database as "Closed," but will keep your account information in our database to comply with our legal obligations. This is necessary in order to deter fraud, by ensuring that persons who try to commit fraud will not be able to avoid detection simply by closing their account and opening a new account. If you close your account, your personally identifiable information will not be used by us for any further purposes, nor sold or shared with third parties, except as necessary to prevent fraud and assist law enforcement, as required by law or in accordance with this Privacy Policy.